Van der Meer combines his educational background as MSc in Horticulture with professional experience in operational flower logistics to improve the flower supply chain in terms of product quality, efficiency, and sustainability, through his work at Royal FloraHolland.
Van der Meer’s main focus lies in the international supply of flowers, mainly from the big production areas of East Africa and Latin America, to the Royal FloraHolland marketplaces. He is currently involved in several projects including developing sea freight, standardising export flower boxes, and international flower fulfilment services.